EuroLeague CEO Paulius Motiejunas spoke about potential league expansion next year, revealing potential expansion destinations. CEO confirmed having 20 teams is an option for next season. Also mentioned the future of Serbian teams in the competition.
EuroLeague CEO Paulius Motiejunas has plenty to consider as he navigates the league's future.
The EuroLeague office is currently focused on securing its long-term stability, especially given the increasing competition from the NBA's European initiatives and other developments that are pushing it to move forward quickly.
In an interview on the Missmatch podcast, Motiejunas discussed various aspects of the league's future, including the potential expansion of the EuroLeague next season.
Motiejunas confirmed that serious discussions are underway regarding expanding the league to 20 teams as early as next season.
He highlighted Valencia and a team from Dubai as the most likely additions. BasketNews reported this back on January 31st.
"For many years, the potential expansion markets have remained the same, with Dubai emerging as a new candidate," Motiejunas said. "Valencia has always been a strong option. They are a stable team with impressive results, a great city, and a new arena under construction. They remain a top choice."
He also emphasized the importance of other key European markets.
"France, with a strong Paris team, as well as Italy and Germany, are all crucial markets for us. Additionally, teams like Hapoel Tel Aviv and Hapoel Jerusalem from the EuroCup are knocking on the EuroLeague's door. They certainly have a chance to compete in the EuroLeague in the future."
Regarding expectations for expansion teams, Motiejunas outlined the key factors that will influence their inclusion.
"It all comes down to market strength, television deals, and how they impact sponsorship opportunities. We also have to maintain the sporting principle—we want every team to be competitive and to see packed arenas across the league."
When asked about the ideal number of teams in the EuroLeague, Motiejunas stated that 24 would be the maximum for maintaining a competitive balance.
"I think 24 teams in the EuroLeague would be ideal, but we will see how things develop in the future," the CEO revealed.
Discussing potential changes to the competition format, he expressed a preference for keeping the current structure.
Still, he acknowledged the challenges posed by an increasing number of teams and a congested calendar.
"We need to find the right balance. The current format, where every team plays each other, is exciting, but with more teams and an already packed schedule, it's difficult to imagine how we could fit more games without overburdening the players," Motiejunas commented on format difficulties.
Motiejunas also addressed the situation regarding the London Lions, confirming that the team could return to the EuroCup next season and that London remains a key market for future EuroLeague expansion.
"There are ongoing discussions about the London Lions competing in the EuroCup next season. London has always been one of the most attractive markets for EuroLeague expansion. The UK, France, and Germany are the key markets we are looking to grow," Motiejunas noted.
Additionally, he spoke about the future of Serbian clubs in the EuroLeague. While he supports their continued presence in the competition, he indicated that discussions regarding A-licenses, long-term guaranteed spots in the league, are not currently a priority.
"It's difficult to discuss A-licenses at the moment," Motiejunas said. "We have 13 shareholder teams, and while clubs like Paris and others want to secure an A-license, it's too early for that decision."
"As for Serbian teams, there are some complexities, but their fan culture and atmosphere are unparalleled in Europe. Everyone wants to see that energy in the EuroLeague. We always prioritize these teams because they contribute immensely to the league's identity and fan experience," Motiejunas commented on Serbian teams impact on EuroLeague.
