Privacy Policy

Effective Date: 2024.11.06

1. Introduction

This Privacy Policy outlines how Basketnews, UAB ("we," "us," "our") collects, uses, shares, and protects your personal information. We are committed to safeguarding your privacy and handling your data responsibly in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

By accessing or using our websites, mobile applications, social media profiles, or interacting with us in any other way, you consent to the practices described in this policy.

This Privacy Policy applies to all users, including visitors and customers, and covers all digital properties owned or operated by Basketnews, UAB. It will explain:

• What personal information we collect: This includes, but is not limited to, your name, email address, location data, and other information you provide.
• How we use your information: We describe how we use your data for purposes like providing our services, improving our products, and communicating with you.
• How we share your information: We explain how we share your data with third parties, such as service providers and partners.
• Your rights: Learn about your rights under data protection laws, such as the right to access, correct, or delete your personal data.
• Data security: We describe the measures we take to protect your personal information.
• Changes to this policy: We explain how we'll notify you of any changes to this policy.

We encourage you to read this Privacy Policy carefully to understand our practices. By continuing to use our services, you agree to the collection and use of information in accordance with this policy.

2. Data Controller

The data controller responsible for your personal data is:

Basketnews, UAB
Legal Entity Code: 305729000
Address: Baltijos st. 53-41, LT-48299, Kaunas, Lithuania
Contact Email: [email protected]

3. Data Processing Principles

When processing your personal data, we adhere to the following fundamental data protection principles as set out in the GDPR:

• Lawfulness, Fairness, and Transparency: We collect and process your personal data in a lawful, fair, and transparent manner.
• Purpose Limitation: We collect your personal data for specified, explicit, and legitimate purposes and do not process it in a manner that is incompatible with those purposes.
• Data Minimization: We collect only the personal data that is adequate, relevant, and limited to what is necessary for the purposes for which it is processed.
• Accuracy: We strive to ensure that the personal data we hold is accurate and, where necessary, kept up to date.
• Storage Limitation: We retain your personal data no longer than is necessary for the purposes for which it was collected.
• Integrity and Confidentiality: We implement appropriate technical and organizational measures to ensure the security of your personal data and protect it against unauthorized access, loss, misuse, or alteration.

We only process your personal data when it is necessary for the specific purposes outlined in this policy.

4. Legal Basis for Data Processing

We process your personal data based on the following legal grounds:

• Contractual Necessity: Processing is necessary for the performance of a contract to which you are a party or to take steps at your request prior to entering into a contract. This includes:
• Order processing and fulfillment
• Managing customer accounts and subscriptions
• Handling payments and refunds
• Providing customer support and resolving disputes
• Legitimate Interests: We process data to pursue our legitimate interests, provided your rights and freedoms are not overridden. Examples include:
• Improving our services: Analyzing user behavior to improve website functionality and user experience, developing new products and services, and preventing fraud.
• Marketing and advertising: Providing relevant information and offers, personalized marketing campaigns, and measuring the effectiveness of our marketing activities.
• Legal Obligation: We process data to comply with legal obligations, such as:
• Accounting and tax requirements
• Anti-money laundering regulations
• Consumer protection laws
• Consent: We process data for specific purposes based on your explicit consent, such as:
• Direct marketing: Sending newsletters or promotional offers. You have the right to withdraw your consent at any time.

The specific legal basis for processing your data will depend on the circumstances. In some cases, we may process your data based on multiple legal grounds.

5. Data Collected

The type of personal data we collect depends on your interactions with us. Here’s an overview:

Information You Provide Directly

• Contact Information: Name, email address, phone number, postal address.
• Account Information: Username, password, security questions.
• Content: Reviews, comments, photos, videos, and other content you submit.

Information Collected Automatically

• Device Information: Device type, operating system, browser, IP address.
• Usage Information: How you interact with our website or app, pages visited, time spent.
• Location Information: If you enable location services, we may collect your location data.
• Cookies and Similar Technologies: We use cookies and similar technologies on our website. Cookies are small text files that are stored on your computer or mobile device when you visit a website. We use cookies to enhance your browsing experience, provide personalized content, and analyze website traffic.

Types of Cookies We Use:

• Essential Cookies: Necessary for the website to function properly, enabling core functionalities such as secure login and page navigation.
• Functional Cookies: Enhance website functionality by remembering your preferences (e.g., language, currency, previously viewed products).
• Performance Cookies: Collect information about how visitors use our website, helping us improve its performance and user experience.
• Advertising Cookies: Used to deliver targeted advertising based on your interests and browsing behavior.

Tracking Technologies and Analytics

We use various tracking technologies and analytics services to improve our services and provide a better user experience:

• Meta (Facebook) Pixel:

We use Meta Pixel to track website conversions and optimize advertising. This tool helps us understand how users interact with our website after viewing our Facebook ads and enables us to measure the effectiveness of our advertising campaigns.

• Google Analytics and Google Ads:

We use Google Analytics to understand website traffic and user behavior. Google Ads helps us deliver and measure the effectiveness of our advertising campaigns. These tools collect information about your interactions with our website and ads.

• Google Funding Choices:

We use this tool to manage consent preferences for advertising and analytics purposes in compliance with privacy regulations.

• Microsoft Clarity:

This analytics tool helps us understand how users interact with our website through session recordings and heatmaps to improve user experience.

• Marfeel:

We use Marfeel for web optimization to ensure the best possible experience for users.

• X (formerly Twitter) Pixel:

This tool helps us track conversions and optimize our advertising campaigns on the X platform.

Each of these tools collects and processes data in accordance with our privacy principles and applicable data protection laws. You can manage your preferences for these technologies through your browser settings and, where available, through the specific opt-out mechanisms provided by each service.

Managing Your Cookie Preferences:

You can control and manage your cookie preferences through your browser settings. You may choose to accept all cookies, reject all cookies, or select specific cookie categories to accept or reject. Please note that disabling certain cookies may affect your website experience.

For more information about cookies and how to manage them, please click here.

6. Data Safety

We prioritize the security of your personal information and have implemented robust technical and organizational measures to protect your data from unauthorized access, loss, misuse, or alteration.

How We Protect Your Data:

We implement appropriate technical and organizational measures to protect your personal information, including:

• Security measures and technologies
• Access controls
• Employee training and confidentiality commitments
• Data backup systems

 Your Role in Data Protection:

While we take every precaution to protect your data, you also play a crucial role in safeguarding your information. Please follow these tips:

• Strong Passwords: Create strong, unique passwords for your accounts.
• Beware of Phishing Attacks: Be cautious of suspicious emails or links that ask for personal information.
• Keep Software Updated: Ensure your devices and software are up-to-date with the latest security patches.

Data Breaches:

In the event of a data breach that risks your rights and freedoms, we will notify relevant authorities and affected individuals as required by law.

7. How We Share Your Data

We respect your privacy and are committed to protecting your personal information. We do not sell, rent, or trade your personal data to third parties for marketing purposes. However, we may share your data with trusted third parties in the following circumstances:

Data Sharing with Third Parties:

• Service Providers: We may share your data with third-party service providers who help us operate our business and provide services to you. These service providers are contractually obligated to protect your data. Examples include IT service providers, payment processors, and marketing agencies.
• Business Transfers: In the event of a merger, acquisition, or sale of our business, your data may be transferred to the new owner.
• Legal Compliance: We may disclose your information to comply with legal obligations, such as responding to subpoenas or court orders.
• Protecting Rights and Safety: We may share your data to protect our rights, property, or safety, or the rights, property, or safety of others.

Data Sharing with Data Processors:

We may share your personal data with data processors who process data on our behalf. These processors are carefully selected and contractually obligated to protect your data. Examples of data processors include IT service providers, cloud storage providers, and marketing automation platforms.

Data Sharing with Data Controllers:

In some cases, we may share your personal data with other organizations that act as independent data controllers. This means they determine the purposes and means of processing your data. Examples include social media platforms and payment service providers.

Legal Obligations and Data Transfers Outside the EEA:

We may transfer your personal data to recipients outside the European Economic Area (EEA) if required to do so by law or if we use service providers located in countries outside the EEA. In such cases, we will ensure that appropriate safeguards are in place to protect your data, such as:

• Standard Contractual Clauses (SCCs): We use SCCs approved by the European Commission to ensure your data is protected when transferred outside the EEA.
• Privacy Shield: If applicable, we ensure that the third party is certified under the EU-U.S. Privacy Shield framework or a similar mechanism.

8. Your Rights

You have certain rights regarding your personal data under the GDPR and other applicable data protection laws. We extend core privacy rights to all our users globally, regardless of their location.

For All Users:

The following core rights are available to all users globally:

• Right to Access: You have the right to request a copy of the personal data we hold about you. We will provide this information free of charge unless the request is manifestly unfounded or excessive, in which case we may charge a reasonable fee.
• Right to Rectification: You have the right to request the correction of inaccurate or incomplete personal data we hold about you.
• Right to Erasure: You have the right to request the deletion of your personal data where there is no compelling reason for its continued processing. This applies to all users regardless of location.
• Right to Object: You have the right to object to the processing of your personal data, particularly in relation to direct marketing. If you object, we will stop processing your data for those purposes unless we have compelling legitimate grounds for the processing.

To exercise any of these rights:

Send an email to [email protected]

• Clearly indicate which right you wish to exercise (access, rectification, erasure, or objection)
• Attach a copy of your identification document or similar proof of identity
• Provide any additional information that might help us process your request

We will:

• Process your request within 30 days
• Notify you if we need additional time (up to 60 additional days) due to the complexity of your request
• Inform you of the outcome of your request
• Provide reasons if we cannot fully comply with your request

Additional Rights for EEA Users:

If you are located in the EEA, under the GDPR, you have the following additional rights:

• Right to Restrict Processing: You have the right to request the restriction of processing your personal data under certain conditions, such as if you contest the accuracy of the data.
• Right to Data Portability: You have the right to request that we transfer your data to another organization, or directly to you, in a structured, commonly used, and machine-readable format.
• Right to Withdraw Consent: If we are processing your data based on your consent, you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.

If you are located in the EEA, you have the right to lodge a complaint about how we process your personal data with the supervisory authority in your country. We would, however, appreciate the chance to deal with your concerns before you approach your local supervisory authority so please contact us in the first instance.

Data Retention

We retain personal data for as long as necessary to fulfill the purposes for which it was collected, including:

• Active accounts: Duration of account activity and 1 year after last activity
• Legal requirements: As required by applicable laws
• Marketing purposes: Until you opt-out
• Business purposes: As needed for legitimate business needs

Response Timeline and Process:

• We will provide the requested information free of charge unless the request is manifestly unfounded or excessive, particularly due to its repetitive nature.
• In such cases, we may charge a reasonable fee or decline to act on the request.
• We will inform you of any such charges before proceeding with your request.

Identity Verification:

To protect your privacy and ensure security, we will verify your identity before processing your request. We may ask you to:

• Provide additional proof of identity
• Answer security questions
• Provide additional information to help us locate your data

Limitations:

While we strive to honor all valid requests, there may be situations where we:

• Are legally required to retain certain information
• Need to keep data for legitimate business purposes
• Cannot delete data due to technical limitations
• Must maintain data to protect the rights of others

In such cases, we will explain the reasons for our inability to fully comply with your request.

To exercise any of these rights, please contact us at [email protected]. We are committed to responding to your requests in a timely and transparent manner while protecting your privacy and ensuring the security of your personal information.

9. Privacy Policy Changes

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or industry standards. When we make changes, we will update the "Effective Date" at the top of this policy.

We encourage you to review this policy periodically to stay informed about how we are protecting your data.

10. Contacts

If you have any questions or concerns about this Privacy Policy or our data protection practices, please contact us:

Data Protection Officer

Basketnews, UAB

Address: Baltijos st. 53-41, LT-48299, Kaunas, Lithuania

Email: [email protected]

Version: 1.1
Last Updated: 2024.11.06