Portland Trail Blazers announced a partnership with a Seattle-based company StormX that features an app which allows users to earn rewards which are then paid out in cryptocurrency. With the agreement, the Trail Blazers become the first NBA team to have a cryptocurrency as their jersey patch partner.
“We are extremely excited to have our team wear such a groundbreaking, revolutionary company on the front of our jerseys,” said Chris McGowan, President & CEO, Portland Trail Blazers and Rose Quarter, via press release. “StormX is a fresh, energetic company with Pacific Northwest roots that can educate and motivate Rip City around cryptocurrency and earning Crypto Cashback. I look forward to taking these next steps together as partners.”
The NBA was one of the first sports leagues to utilize blockchain technology, first through the launch of NBA Top Shot and more recently with a number of team and player-specific non-fungible tokens, known as NFTs.
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